Malmö Stadsteater Logo

LOGO ALTERNAVIVES

Logo alternative 1

Logo alternative 2
Used on long formats where size matters, such as tall banners and in the bottom of a window frame where it does not make sense to place logo alternative 1 in the middle of the window or in the bottom corner.

MST-Logovariationer-02.png

LOGO PLACEMENT

LogoPlacement.png

MST logo is always written in the same size as the other text or the smaller text, for instance in cases where there is 89 pt and 49 pt text in the same poster, logo is then written in 49 pt. The logo is places in the lower right corner towards the bottom and right margin to ensure a consistent placement.

GRIDS AND TYPOGRAPHY

The grid is primarily based on a vertical line dividing the page into two. The remaining boxes may be divided into 2, 4 or 8.
Picture and text boxes are perfectly square. The text information flows from the top and finds its place in the unoccupied boxes.
The logo is centred and placed in the lower right corner.


Typo And Grids pure grid.png

A3 Rebus Posters for Plays 

Standard A3 Poster. Formats can be scaled up and down when needed for larger posters.

General rules for typography on posters:

All text in CAPS, text in compress, meaning that the font size and leading is the same. Space between text blocks is defined my hard returns (enter on keyboard)

Typography: Agipo Bold, All Caps,
size 49/49

Title indicated as ‘owner of quate with EM dash.


Distance defined by returns ¬

Stage (only if Intiman) and date devided by linebreak. Centered, one return distaned from MS logotype

Logotype centered in it’s textbox and box aligned right


A3 All Text Posters for Plays 

Standard A3 Poster. Formats can be scaled up and down when needed for larger posters.

Typography: Large quote in all caps,
size: 89/89pt, aligned left. Tracking -20

Stage (only in Intiman) and date divided by linebreak. Centered, one return distaned from MS logotype. 49/49 pt. Tracking -20 

Handpainted dots, Quotation marks, commas and hand written words can be added to give it life. Highlighted date and logo.

Typo And Grids5.png

A0 Horizontal Poster

All text on large poster: 90/90 pt, bold, all caps, align left.