Communicating plays for UNGA
Malmö Stadsteater is in the middle of a temporary experimental phase where the department for youth theater, UNGA Malmö Stadsteater, are the spearhead of our experiments in various areas such as concept, artforms and arts & technology.
Malmö Stadsteater challenges its public and UNGA Malmö Stadsteater challenges Malmö Stadsteater.
Similarly, Malmö Stadsteater's graphic identity will be challenged by the UNGA Malmö Stadsteater. Our children's and family plays will challenge the graphic illustration style and our plays for teenagers will challenge our photographic style within the framework of certain given rules described below.
It is really like in the world of children's play - great freedom and space for creativity framed by a few simple basic rules that all participants are well aware of.
CHILDREN AND FAMILY PLAYS REBUS
One large photos instead of actors and objects
Facial expressions
Illustrations on photos made with red marker
UNGA is marked with red marker to hijack the official Malmö Stadsteater logotype
Posters for plays produced by Malmö Stadsteater for families and children up to 12 years
1. Portraits of actor(s)
2. A recognizable quote from the play, Name of the play, the stage, date and MST logo. Stage only mentioned if it is Intiman.
3. Red playful illustration on portraits and an illustration of an object that represents a theme in the play
4. Red marker that highlights important information and mark the poster with UNGA in a unique way i relation to the official logo (no rules).
PLAYS FOR TEENAGERS
One large photo instead of rebus
The production (actors, artists and artistic team) will take these photos during the creative process (workshops, rehearsals etc.) using a few simple dogmatic rules.
Black marker for highlights and illustration
Illustration can be on top of photo and on white surfaces of the poster or overlap - The illustration can be a symbol, an illustration, or an outbreak "BOOM" "BLAH"
Short quotes
Large UNGA text in black marker with black X over Malmö or any other part of the official logotype for Malmö Stadsteater
Example of best practice
Dagmatic rules for photo style:
Photos can be taken with mobile phone or camera
Take the photo out in the real world (not inside the theatre, on stage or in created scenery)
Use only natural light or direct flash and light that already appears in the environment (building lighting, street lighting, light signs, sunlight etc.)
Active people, or parts of people (hand, foot etc) / Interaction
#nofilter. No instagram or snapchat filters must be used unless it is essential for the piece's narrative that, for example, a snapchat filter is used
The images are always cropped in to a square format for the poster and web page.
DO´s:
ACTIVE PEOPLE
CONTEXT
IN REAL WORLD
OUTSIDE THEATER
SNAPSHOT
DONT´s:
PASSIVE PEOPLE
OBJECTS
STILLLEBEN
LANDCAPES
ON STAGE
FILTERS
Concept with active people
Not in a theatrical environment!
Take the photo outside the Theater
Don´t use filters
Example of best practice
